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SCREENING SKEDS of what's in Iloilo Theaters this Week...
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[all screening skeds are subject to change without prior notice]

Friday, October 25, 2013

The Mortal Instruments movie franchise to continue with City of Ashes

Despite of being ripped apart by critics that regarded it as one really awful movie and being box office failure, The Mortal Instruments movie will continue on to be a film franchise as the second film, The Mortal Instruments: City of Ashes, has been greenlit once again. Way back when the first movie was still in production, Constantin Film was so confident towards the project that it immediately greenlit its sequel. But when the City of Bones (the first movie) failed at the box office, production on the sequel got delayed. And now, the studio is getting The Mortal Instruments back at their table, trying to find a way to make a sequel that will work. According to THR, the studio is currently analyzing what went wrong, and they’ve come to the conclusion it was a matter of misguided marketing.  The campaign for City of Bones apparently focused too much on the teenage fans and neglected the fans who are in their 20s and 30s. If you ask me, The Mortal Instruments movie franchise is a lost cause. What do you guys think? Hit the comments!

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