This has long been announced by the Film Development Council of the Philippines chairperson Liza Diño, but now she has made the official annoucement which is a prelude to the launching of the project, which does include Iloilo on the project's scope. The following is the official announcement...
Strengthening its commitment to support Philippine cinema, the Film Development Council of the Philippines (FDCP) and SM Cinema launch Cine Lokal—a new cinema line that will house independent, award-winning films and FDCP programs in select SM Cinema branches across the country starting April 2017.
FDCP Chairperson and CEO Liza Diño and SM Lifestyle Entertainment, Inc. (SMLEI) President Edgar Tejerero will formalize the partnership as they sign the three-year contract at Cerchio Restaurant, Tomas Morato on March 24, 2017.
“Cine Lokal’s goal is two-fold: to provide independent filmmakers with a commercial venue for their films, thereby strengthening their experience and training on film marketing and distribution, and to create a culture of support and viewership among Filipinos nationwide. Independent films mirror our society’s milieu in the most meaningful and affective of ways and we are grateful to SM Cinema for this great opportunity for us to bring more choices of these films closer to our people,” said Chairperson Diño.
SM Megamall, SM North EDSA, SM Fairview, SM Iloilo, SM Southmall, SM Cebu, SM Bacoor, and SM Mall of Asia were chosen as the location of the eight dedicated cinemas to show FDCP-curated films throughout the duration of the partnership. To ensure the success of its newest venture, SM Cinema and FDCP have committed to work together from booking, licensing, up to the marketing of the films to be shown in Cine Lokal branches.
“Cine Lokal affirms our support for the Philippine film industry which includes our independent film producers. With the help of FDCP, we have an opportunity to expand our content and invite a new set of audience. Cine Lokal brings SM Cinema closer to its goal of becoming not only the largest, but the most diverse film exhibitor in the country,” Tejerero said.
Movie lovers and independent film enthusiasts alike can expect an exciting roster of award-winning, independent films at Cine Lokal starting April 2017.
In the press conference which was held last March 24, 2017, it was announced that Cine Lokal will officially begin April 19 and will run all year. The project will kick off with a Lenten season theme, highlighting the newly-restored classic Ishmael Bernal's "Himala", Mel Chionglo's "Iadya Mo Kami", and Ruben Marie Soriquez's "Of Sinners and Saints". There will be four screenings a day, and tickets will start with an introductary price of P120 a film, and will eventually have the standard P150 base price.
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