That Thing Called Tadhana Hype

"That Thing Called Tadhana" has been getting this explosive epidemic of buzz and hype since it opened in the indie circuit around November 2014 and that buzz and hype led it to finally getting a nationwide release. Now, this film is invading the mainstream audience theaters. [hit the jump to continue]

I've always believed that the strength of mainstream Pinoy cinema lies on these really well-crafted romantic movies. But at the same time, it is also rare that a filmmaker's style is well-balanced enough and well-disciplined enough to find that perfect formula that is devoid of the bad, corny factors. For a long time, it is Cathy Garcia-Molina who has been that director which brings forth the kind of mainstream romantic cinema we can be proud of. But recently, the industry is seeing the rise of a new master, Antoinette Jadaone, who is the writer-director of "Six Degrees of Separation from Lilia Cuntapay" and "Relaks, It's Just Pag-Ibig", and who also wrote " Ekstra" and "English Only, Please".

I was surprised back in November when my facebook exploded with buzz from family and friends in Metro Manila praising this indie film entitled "That Thing Called Tadhana". And back then, I knew that this is one indie film which is not just simply going to pass through in the not-too-brightly-lit corners of Philippine cinema history without getting some extraordinary recognition. Later, it garnered several awards. Angelica Panganiban getting Best Actress, Cinema One Originals 2014, Audience Choice Award, Cinema One Originals 2014, Champion Bughaw Award for Best Film, 3rd Prize, Dulang Pampelikula, Don Carlos Palanca Memorial Awards 2014. And it was able to knock off local critics off their feet and was given an all-in-unison high reviews. Several sites also named it as one of the best films of 2014, putting it at around the top 3 slot, the popular movie site Twitchfilm put it at number 3 on the top. And finally, FHM Philippines includes this film as one of their "Ten Movies We're Excited For This 2015". All the buzz, all the noise, and all the glory about this movie, and it all finally led to getting a nationwide release, it opened this week in theaters across the country.

"That Thing Called Tadhana" is written and directed by Antoinette Jadaone, and stars Angelica Panganiban and JM De Guzman. The films asks the questions “Where do broken hearts go?” and tells the story of a woman, struggling to meet airline baggage requirements, who meets a man who comes to her aid. Both in despair out of love, they form a charming friendship that will take them to Sagada in their attempts to mend each other’s hearts.
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