Brothers George (Real Steel) and John Gatins (Coach Carter) have written an original story for the film not based on any individual game. The movie is described as "a fast-paced, high-octane film rooted in the tradition of the awesome car culture films released in the 1970's while being extremely faithful to the spirit of the best selling video game franchise it's being based on".
Aaron Paul is the chosen one to portray the main protagonist: Toby Marshall who is an extremely conceited, corrupt, arrogant, violent, anti-heroic driver who enjoys revenge fantasies. Marshall owns a garage which upgrades racecars. Framed for a federal crime he never committed, he escapes from prison exacting retaliation. Imogen Poots is cast as a savvy exotic car dealer who connects the wealthy with high-end supercars. Dominic Cooper is in talks to play Dino, an entrepreneur in the world of car upgrades. Kid Cudi, Ramón Rodríguez, Rami Malek and Harrison Gilbertson are cast in the film. Michael Keaton is cast as the reclusive and eccentric host of an underground supercar race where he invites the best drivers from around the world. Dakota Johnson has also joined the cast. Filming will begin in Macon, Georgia in mid-April. Other filming locations include Road Atlanta in Braselton, Georgia on May 12, 2013, and the 13th Street Bridge in Columbus, Georgia beginning on June 1, 2013. "Need for Speed" is set for a March 14, 2014 release date
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