Sony Pictures Animation has acquired a seven-figure pitch for a movie centering on the Emoji. Yes, some studio heads have been thinking that it's a good idea to make movies out of those digital faces you send to people when you don’t feel like typing words. Apparently there's not only one idiot in Hollywood trying to cash in on this dumb idea because Warner Bros. and Paramount also bid on the project.
I can imagine them justifying this idea; if a bad idea such as a Lego Movie worked, why not an Emoji, right? I honestly dont think so, and I hope it burns down in utter failure. Because it is so disappointing that out of all the great ideas out there that had been rejected by Hollywood, dumb ideas like this Emoji movie somehow get greenlighted. Well, it's not so different with our Tagalog mainstream cinema industry anyway.
Eric Siegel (Men at Work) will write the script and Anthony Leondis (Kung Fu Panda: Secrets of the Masters) is set to direct the untitled project. Leondis most recently helmed the DreamWorks Animation film B.O.O.: Bureau of Otherworldly Operations, but the picture was a victim of DWA’s restructured focus and is currently awaiting a release date.
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